RJ Licata
Resume
EDUCATION
SYRACUSE UNIVERSITY May 2007
Master’s of Science in Instructional Design, Development & Evaluation
Courses taken include: Information Technologies for Educational Organizations, Techniques in Educational Evaluation, Strategies in Educational Project Management, Principles of Learning and Instruction
G.P.A.: 3.36
STATE UNIVERSITY of NEW YORK COLLEGE at CORTLAND December 2004
Bachelor’s of Science in Sport Management
Minors: Economics, Management
President’s List: Fall 2004
Dean’s List: Spring 2002, Fall 2002, Spring 2003, Fall 2003, Spring 2004
G.P.A.: 3.53 (major G.P.A. 3.83)
Graduated Cum Laude
MARKETING EXPERIENCE
Independent Internet Marketing Projects, Multiple Websites September 2007-Present
- Promotion of niche websites and information products through article marketing, social networking, search engine optimization, forum marketing, email list newsletters and blog commenting.
- Pay close attention to detail and accuracy in written content and grammar for eBooks, web content and promotional materials.
- Research various niche topics, write accurate and informative content centering around high traffic keywords, then create and post to static websites in order to earn money through Google Adsense.
- Design graphics and outlines for websites, promotional materials, and logos.
- Efficient in AWeber Communications email marketing software.
- Extensive research of techniques used to make money online including social networking, blogging, newsletters, RSS, sales pages, sales copy, affiliate sales, email lists, Google Analytics.
- Developing solid, self-taught SEO habits and tactics used to achieve top ten rankings for dozens of niche-based keywords.
- Experience writing copy for sales and opt-in pages for online informational products and eBooks.
Founder and Owner, Genius Management Group, Syracuse, NY June 2005-Present
- Facilitated advertising and sponsorships for youth sports organizations.
- Web design and maintenance for Lyncourt Community Recreation Projects, Inc and Phelps Construction Group.
- Creation of graphic design documents and images for promotional purposes, web integration and publicity printing.
- Business consultation and organization advice.
- Creation of marketing and advertising strategies for youth organizations and websites.
- Owner and operator of multiple websites run under the umbrella of Genius Management Group.
PROFESSIONAL EXPERIENCE
Video Operations Assistant, Syracuse University Football, Syracuse, NY September 2007-Present
- Oversee day to day video operations for the entire athletic department, primarily football.
- Coordinate filming schedules for 4-5 cameras during football practice.
- Design and create digital marketing images using Adobe Photoshop to be presented on the Syracuse Football recruiting website.
- Film all football games and all practices throughout the season.
- Oversee 1-2 interns per semester, teaching them the skills and work ethic necessary to excel in the sports industry.
- Design visual models of common procedures to help in the learning process of interns.
- Utilize XOS Technology’s SportsPro and DVSport’s GameDay to produce video edits for coaches and players each day after practice and each week after games.
- Provide creative ideas and planning, as well as graphic design for weekly highlight video.
- Film Men’s Basketball and Men’s and Women’s Lacrosse games as needed.
- Develop highlights and cutups using Liquid Edition post production editing software.
Graduate Assistant for Video Operations, Syracuse Football, Syracuse, NY August 2005-May 2007
- Filmed practice for up to three hours daily during regular season and six hours daily during preseason camp.
- Utilized XOS Technologies to create 8-10 practice cut-ups daily for coaches and players.
- Made approximately 200 DVD cut-ups each week during the regular season to help players scout upcoming opponents.
- Filmed all twenty three games from the endzone, capturing video into a laptop using DVSport Gameday software.
- Printed and organized computerized scouting reports each week for coaches using Sagio Game Analysis software.
- Researched facts and statistics on upcoming opponents for game week highlight films.
- Trained up to two interns each semester in tasks pertaining to video coordinators.
- Filmed special guest speakers, clinics, basketball and lacrosse games, and team meetings.
Internship, Syracuse Football, Syracuse, NY 2004 Football Season
- Filmed practice for up to three hours daily during regular season and six hours daily during preseason camp.
- Applied Pinnacle Systems, Team Sports software to footage and prepared approximately 8-10 edits for coaches daily.
- Worked the end zone camera on game day for all home games and four away games, including Champs Sports Bowl in Orlando, FL.
- Met team after away trips to complete editing work in time for Sunday morning meetings.
- Used DVSport editing systems to capture game film and upload to computer system.
- Prepared opponent scout tapes (anywhere from one to ten a week) for analysis by coaches.
- Gained experience using Liquid Purple editing software.
- Supervisor was named CSVA Video Coordinator of the Year in 2004.
